‹ Principle 8 — Suitability Principle 9 — Customer assets and money › GEN 4.2.8 An Authorised Firm must take reasonable care to ensure the suitability of its advice and discretionary decisions for customers who are entitled to rely upon its judgement. Derived from DFSA RM01/2004 (Made 16th September 2004). [VER1/09-04] ‹ Principle 8 — Suitability Principle 9 — Customer assets and money ›