A Person does not Advise on Financial Products or Credit by giving advice in any newspaper, journal, magazine, broadcast service or similar service in any medium if the principal purpose of the publication or service, taken as a whole, is neither:
(a) that of giving advice of the kind mentioned in
[GEN Rule 2.11.1]; nor
(b) that of leading or enabling Persons
(i) to buy, sell, subscribe for or underwrite a particular financial product; or
(ii) to enter into a particular Credit Facility.